As a designer, film and technology enthusiast, I make it easy for you to figure out what you’re doing.
I’m a product designer, motion designer and all around creative individual. I am also a dedicated storyteller who is passionate about creating interesting stories and designing compelling experiences using the latest in digital technology. At other times, you can find me contributing to my love for 80’s music and digital art.
Favourite or most effective re-brand you can think of?
My all time favourite re-brand is the visual identity of the MIT Media Lab by the design agency known as Pentagram.
How would you describe your design style?
I had once been told that design styles would often change and that the key to a good design is in the importance of how language is communicated.
Other than design, what creative fields interest you most?
Apart from design, I am obsessed with various aspects of digital art such as computer graphics and visual effects.
If you could learn any new skill or talent, what would it be?
I would love to try free running or parkour because it would be interesting to make use of the environment as a playground rather than an obstacle.
The Project Booklet
Cybereal+ is a visual exploration about the good and the bad of cybernetics and artificial intelligence. The project’s scope was narrowed down to how cybernetic can impact social mores as well as the notion of deconstructing the many aspects of cybernetics in popular culture today. Two versions of the booklet had been developed. The first discusses the utopian aspects of cybernetics while the second focuses on the opposite. The booklet allows the reader to shed knowledge on the growing concerns of military robotic augmentation, biohacking, cybernetics in mass culture, architecture, fashion and many more. Cybereal+ has gone through much research over its time in development. Garnering research from top contributors in the field of cybernetics such as Norbert Wiener, Isaac Asimov and Hugh Dubberly to name a few.
In addition to the booklet, Cybereal+ also comes with an Iphone application that partners with the information provided in the booklet. The Cybereal+ companion app allows users to delve further into the research outlined in the booklet. Users are able to have access to a wide array of lectures, audio excerpts, articles and video content by simply scanning a QR code found through various locations in the booklet. After setting up a profile to keep track of bookmarks and saved content, a user may also request to submit content that they wish to be added to the application by sending content in for review.
Cybereal+ went through many iterations before settling on its final look. The booklet consisted of many different kinds of gallery formats to showcase various images ranging from robotics to science fiction content. The booklet’s interior was meant to represent old imagery and to reflect the visual nature of old style science fiction films like Metropolis (1927). As a result, the booklet is entirely black and white while the cover of the booklet is the only hint of color. The cover of the booklet is a collage of abstract imagery and generative art created in Processing. The original intent of the project was to have a perfect bound book that gradually went from utopian concepts of cybernetics to dystopian concepts. The book was going to begin with a white interior and slowly fade into a black and white interior. However, the idea was dropped about a quarter of the way through its development due to the concern of eye strain from reading white text on black pages. In the end, the project was kept pure and simple with the formation of two similar booklets that kept true to the nature of utopian and dystopian narratives of cybernetics.
In terms of documenting the project, a teaser trailer was developed to showcase the most important features of the application partnered with the booklet. The motion sequence was designed to resemble a promotional video. Containing glitch effects and fast cuts, the trailer aimed to brief the viewer about cybernetics in our everyday world. It featured a small excerpt from Paul Pangaro explaining how one is able to view everything as cybernetics if they can depict the world through the cybernetic lens. The distortion effects were added purely for aesthetic reasons while working with the theme of futurism, modernism and AI theory. Overall, Cybereal+ became a platform whereby users are able to further advance their knowledge of cybernetic theory and human augmentation through culture and technology.