Vivian Diep

Designer, communicator, food lover, and stationary collector.

About

Hello! I am a dedicated and organized designer with excellent communication skills and an eye for detail. I am passionate about connecting people and building community through design. My inspiration comes from my everyday interactions with people, leading me to explore new ways to create designs that build opportunities for people to connect with design and others.

Favourite or most effective re-brand you can think of?

Paula Scher’s Citibank logo.

How would you describe your design style?

Simple, minimal, yet effective.

Other than design, what creative fields interest you most?

Other than design, photography and videography interest me.

What do your parents think you do?

Sometimes they think I make art, often times they think I play games and watch movies in front of a computer.

Design Interests

Editorial and Book Design
Packaging Design
Branding and Identity Design
Typeface Design

Boost

Introduction

Self-image has played a huge part in my life. I have struggled with self-image as a young girl, and I still struggle with it. I cared a lot about how people saw me, what they would say about me, and this consumed my thoughts. I always tried to gain acceptance from people by trying to be someone that I wasn’t. When I finally realized it didn’t work, I had already built up walls around myself to avoid letting people into my life and hurt me. As I grew older, I learned that people will always come in and out of your life. But the people who remain are the ones who love and accept you for who you really are. But in order for them to do so, you must be honest with them and yourself. I always wished that I had known this earlier, and was encouraged to be honest with who I was. With this in mind, I created Boost.

Boost is a discussion kit created for preteens. It is to encourage them to begin learning the importance of building up a positive self-image, and practice expressing their honest feelings with friends. With three different categories and fifty-six different questions, this allows them to reflect and answer questions that they might not have thought about before. It can feel intimidating to initiate a conversation on a heavy topic like self-image but with a spinwheel included in the discussion kit, it creates a lighter and fun atmosphere. Players are able to spin the wheel to see what category of question they have to answer.

Research

Through extensive research, I decided to target preteens as my audience. It is around this age that adolescents are constantly searching and trying to figure out who they really are. With all the pressure that they receive from family, friends, peers and social media, it is difficult for them to be content and satisfied in their own bodies. They become unsure of who they are, and who they can talk to. When they are unable to talk about how they are feeling, these feelings become internalized, and turns into negative thoughts, which can affect their mental health. Creating a packaging kit breaks these barriers. It allows adolescents to come together to open up and share about their thoughts and feelings. They are able to learn more about themselves and others through engaging in discussion. In creation of this discussion kit, bright and vibrant colours were not only chosen to capture the audience’s attention, but rather, each colour symbolizes something different. Yellow symbolizes joy and optimism, pink for friendship, blue for wisdom and confidence, teal for open communication, and purple for dignity. These are also gender neutral colours to ensure that anyone is able to participate in the discussion.

Boost Confidence

This first category of questions focuses on the topic of confidence. Adolescents are able to discover what confidence means on a general and personal level. They are able to learn why having confidence is important, and how it affects them as a person. As they are learning together in a group, they are able to generate ideas and discussion between each other. This creates an opportunity for them to learn from one another.

Boost Friends

Sometimes adolescents think that they are the only ones who are struggling with self-image. But they don’t realize that others are on the same journey as them. They don’t have to struggle with the idea of self-image alone. This second category of questions focuses on the topic of friends. While we need to build up a positive self-image for ourselves, it is also important for us to build up our friends’ self-image. The questions provided in this category creates opportunities for friends to compliment one another. Through this, it allows them to realize the positive traits that others see in them that they may not have noticed themselves. This can help in boosting up their own self-image and their friendships.

Boost Yourself

This last category of questions help adolescents to reflect on the positive parts in their life. Being positive and thankful in different situations can help them change their outlook on life, and in return it will help them to become more confident in themselves. Focusing on the positives in your life plays a role in how you view yourself.

See more of my work at the graduate showcase