Remember to Love. Remember to Love. Remember to Love. Remember to Love. Remember to Love. Remember to Love. Remember to Love.
A Cairene designer that grew up in Dubai to finally study Design in Toronto. My diverse background gives me a wide scope of inspiration for my design projects. I’m like a bouncing ball wherever I go. I grasp what I need from one end, then bounce off to the next. I listen carefully and critically to modern progressive ideas, and practical pre-existing ideas, bouncing back and forth between them, taking what I need from each idea, while preventing myself from getting too comfortable at any single ideology, forming my own views on topics of culture and society.
Favourite or most effective re-brand you can think of?
How would you describe your design style?
Thought provoking and experimental.
Other than design, what creative fields interest you most?
Music, Film, Advertising.
What do your parents think you do?
The artsy side of marketing.
B Meet Set
‘BeMeet Set’ is and Egyptian magazine empowering girls and women, playing off the vernacular visual culture of the streets of Egypt. Be Meet Set creates awareness on issues of street harassment, female genital mutilation, as well as celebrates Egyptian women’s inspirational stories on a local and worldwide scale. The language of the magazine reaches all audiences as it avoids “preaching to the converted”, by using friendly vocabulary rather than sophisticated preachy terminology, and an application of vernacular street visual language.
Newsprint was chosen as a medium for this magazine as it has a cultural advantage of reaching a broader audience, as newsletters are reused in Egypt for everyday uses like food wrapping, placemats, padding drawers and patching up glass windows.