Paola Cortez


I am a creative and conceptual thinker who admires ideas in general, whether they’re artistic, problem-solving or philosophical. I love exploring different media and considers myself a “maker”. In my spare time, I can be found experimenting with makeup and photographing people.

What is the most useful piece of design advice that you have received?

“It’s through mistakes that you can actually grow. You have to get bad in order to get good” -Paula Scher

What is your favourite typeface?

(A lot) Currently loving Adelle -its personality & flexibility is very adaptable

Other than design, what creative fields interest you most?

Makeup artistry

If you could learn any new skill or talent, what would it be?

Snowboarding 🙂

Design Interests

Editorial and Book Design
Branding and Identity Design
Design Studies and Theory
Typeface Design

Find me




MILES is primarily motivated by research on the perceived barriers to physical activity. According to the Canadian Fitness & Lifestyle Research Institute, three in five Canadians are not active enough to benefit their cardiovascular health. Nine in ten do not follow the desirable pattern of activity, which calls for being active for a minimum of 30 minutes every other day, at a moderate intensity or greater.

So what prevents them from being more active?

Results show that people face similar barriers to being physically active such as responsibilities, schedule constraints, work, lack of resources and support. Most people reported that not having support was a barrier to their activity. Lack of community, lack of spousal support, and not having any workout buddy or role models.

Importance of a Workout Buddy

Research shows that workout partners can help people stay committed to fitness and have fun. Exercise partners provide a powerful combination of support, accountability, motivation and, in some cases, healthy competition. They can play the role of teammate, co-coach and cheerleader — all while working out.

The Fitness App Craze

With the recent explosion in mobile technology over the past decade, never before have expert tools been so readily available for the average consumer. Maintaining a healthy lifestyle nowadays can be very challenging. Everybody is busy, either studying or working – when not doing both at the same time.

Fitness apps are conquering people around the world because of its benefits and many advantages. These apps and devices can provide a complementary set of features to teach its users how to become more in tune with their body, learn more about fitness, and stay motivated during the process. There are thousands of different mobile apps and out there that can serve as fitness aids but there’s also the almost-nagging element of it all.

“If you really want to exercise, why don’t you just do it?”

Majority of fitness resources and programs don’t align to the unique lives of different individuals thus making it hard for them to stay motivated. One’s health and fitness routine has to be unique: It has to be flexible, it has to be the right program for their current needs and fitness level, it has to be time efficient, effective, affordable and it has to keep them motivated.  Most of all, it has to help them feel better, look better, be more confident, have more energy.


MILES is an Artificial Intelligence powered workout coach that offers a sense of active support & partnership and that it is highly customizable. MILES keeps track of its users actions working towards a goal: to help them stay active.


1. Users will be more motivated

Don’t feel working out after work? It’s one thing to cancel plans with yourself—it’s another to cancel on MILES who’s counting on you.

MILES’ focuses on the importance of having a workout buddy. Having a reliable workout partner increases people’s chances of sticking with their fitness program.

The app is very flexible, no matter what the users’ needs – they will be able to find a program that is right for them. All that because MILES is highly customizable. (Users can set their fitness level and choose MILES’ personality which will be useful for all program recommendations)

2. Workouts can be more fun

The treadmill and the bench press are not the only way to do it. With MILES you can get your heart racing with even the most basic movements.

One of the top reasons people hate to exercise is because of the pain and soreness it can cause them. This prevents them from having the desire to exercise, thus preventing a healthy fitness habit. With MILES and some proper motivation, anyone would want to continue the habit for the rest of their lives, and enjoyable physical activity is key for that motivation.

3. Users will work out harder

MILES gives gifts and rewards that will give the them a sense of achievement that can drive them to work harder towards their goals which is really important in staying active. It is also another factor that will motivate people whether its intrinsic or extrinsic.

Users earn points after every exercise and these can be used to get gifts and rewards. Having a reward system can be very beneficial. By having rewards after each step in their plan, they will give themselves something to look forward to and keep themselves motivated to keep pushing onward.

See more of my work at the graduate showcase