Natalia Pushkar

I am a passionate creator, a maker of handmade goods and all things print. Life Goals; keep creating, coffee connoisseur, become a giraffe.

About

I aim to produce engaging design which communicates on a conscious and subconscious level, ensuring that an individual’s exposure to a design matches the intended design experience. I’m interested in the field of print, specifically packaging, editorial and book design. I love the tactility and creative process associated with print, the ability to see and feel a project come to life. In my future design career I would like work in packaging design, focusing on sustainability and seamlessly merging 2-dimensional and 3-dimensional design. The ability to envision and create 3-dimensionally is crucial in my ability to create packaging that is memorable, interesting, and practical to produce.

What was the most intense deadline you’ve had to make?

I was an executive in the production of the YSDN2017 Publication. Meeting the deadlines for quotes, proofing and printing was difficult, as was assembling and leading a team of designers.

Other than design, what creative fields interest you most?

I am always blown away by the skill of illustrators. I am also interested in the field of industrial design.

You’re a new addition to the crayon box. What colour would you be and why?

I would be Frazzled Fuchsia. Frazzled, because I’m always working hard to become a better designer, and meeting tight deadlines often leaves people drained, worn-out and sleep deprived. Fuchsia, because it is an energizing and invigorating colour, waking me up and encouraging me to keep on working.

If you could learn any new skill or talent, what would it be?

If I could spontaneously have an amazing singing voice that would be my wish. I sing loudly and off key to music at home no matter who is around. It would be nice if the sound were actually enjoyable to others.

Design Interests

Editorial and Book Design
Branding and Identity Design
Packaging Design

Find me

Website
Email

Waking Slumber

The Project

Waking Slumber is a lucid dreaming kit, aimed at introducing people to lucid dreaming and dream control. There are 4 main pieces to the kit. These pieces are a lucid dreaming guide, journal, poster and finally a bracelet. The kit is packaged and contained within a band that holds all the elements together. Each piece is part of a 1 month program developed with the intent to make lucid dreaming as easy to learn and stick with as possible.

Background

The practice of lucid dreaming is having the cognizance of knowing that you are dreaming while in a dream. This occurs most often when someone is triggered into consciousness during a dream by an abnormality that contradicts the waking world. In non-lucid dreams the brain is in a state that lacks awareness making the dream obscure, where in a lucid dream the brain becomes aware making everything feel as real as in waking life.

Most often lucid dreaming is presented as a metaphysical practice, involving the use of spiritual science with the goal of higher enlightenment. However lucid dreaming can be used and interpreted by people without these metaphysical aspects, simply using lucid dreaming as a general tool. A tool that can be used for a myriad of things, from just general enjoyment to rehearsal of presentations or athletic preparation. It can be used to aid in the easing of some anxieties and is sometimes used with patients suffering from PTSD as therapy. Waking Slumber’s goal is to present lucid dreaming as a tool, cutting out the deep meditative and holistic healing elements of the practice and presenting it as an adaptable tool for use in everyday life.

The Guide

The information guide includes general information on lucid dreaming, the best techniques for beginners, and lays out the one month program developed to make lucid dreaming as easy as possible. Tips to overcome common mistakes are interjected throughout the guide that pertain to the particular section.

The Journal

The journal is part of a practice involving the recall and remembrance of dreams. There isn’t much use in trying to become lucid in your dreams if you can’t remember them when you wake up. The journal is laid out with different sections to encourage dream recall as well as recording different lucidity aspects of the dream. Such as whether or not the individual became lucid, techniques used, what caused the individual to become lucid, and much more. These sections allow the user to look back and tell what techniques worked best for them.

The Poster

The poster included in the kit serves as a lucid anchor. It is hung somewhere in the user’s bedroom where they can see it in the morning and at night. The poster is part of a technique which causes an association to be made between the imagery on the poster and affirmation phrases in the guide book.

The Bracelet

The bracelet included in the kit has the phrase “Am I Dreaming?” etched into it. This is to encourage the most important lucid dreaming technique called dream recall which introduces the practice of dream state awareness through the day and translates that awareness during sleep. The bracelet is enclosed within the band that holds the kit together as a way to reduce packaging while still keeping all elements as a single unit.

The Design Outcome

Throughout the process several different approaches were taken in the design process. From light and ethereal imagery and type, to vivid, strange and jarring imagery and typography. The best solution exists in a middle ground between the two. Although dreams are often thought of as blurred around the edges, lucid dreaming is the opposite of this. Lucid dreaming as an experience is bright and vivid, like an alternate reality where things might be confusing but magical. However, the kit still needed to feel based in a traditional dream experience to feel logical to the target market. The design outcome was to bring more dream grounding to the project, by keeping the overall colours light and minimal. In order to maintain the vividness and wonderment of lucid dreaming in the project, dream like imagery was layered together to create an expressive and imaginative outcome.

See more of my work at the graduate showcase