Kevin Guan

I hope this design thing works out.


I am a multidisciplinary designer who strives to make the world a smaller place by creating products that help people. Having a kid at heart mentality, I believe design should be meaningful but at the same time, it can be imaginative and fun. Whether it be through quirky illustrations, packaging or product design, I always strive to create a unique story and experience surrounding the product. Also, I’m colourblind which allows me to see the world in a unique perspective.

What is the most useful piece of design advice that you have received?

Design is 99 percent invisible.

Other than design, what creative fields interest you most?

I also enjoy dancing, breaking or b-boying specifically.

You’re a new addition to the crayon box. What colour would you be and why?

Atomic Tangerine

If you could learn any new skill or talent, what would it be?

I should probably learn how to swim.

Design Interests

Packaging Design
UI/UX Design
Branding and Identity Design

This is my red

This is my red is a visual exploration of colour and perception.


This is my red is a 40-page book that explores visual impairments such as colour deficiency and challenges how we perceive things through our vision. It explores the idea of colour relativity and brings forth the fact that colour is perceived differently depending on the individual. The goal of this year-long thesis project is to showcase my personal way of seeing the world as a colour deficient individual and the experiences that come with it. It should also make the target audience rethink and reevaluate how they perceive colour and bring forth the idea that others may not see colour in the same way you do.

Throughout my life, I have been told that I chose the wrong colours or my colour palette is strange. However, in my eyes, the colours chosen resonate with me. As a colour deficient designer, I began to be self-conscious of the colours I picked, which often led to me checking up with a fellow peer. It came to a point where I became afraid of colour and thought that my perception and that way I see the world was flawed. For this project, I wanted to break away from that and have the freedom to use any colour of my choosing.


In this year-long thesis project, I wanted to explore to the extent of my so-called “impairment”. During the research phase, I discovered a psychological notion of qualia. Qualia is the internal and subjective properties of an experience. It is the idea that some sensations are private to our own selves and are ineffable. Some examples are the taste of something, feeling pain and of course seeing colour. Since you only have one set of eyes and seen the world in one perspective, you don’t really know what others see. Hence, one’s red can look completely different from yours. I wanted to encapsulate the idea that colour is relative, colour deficient or not.

How do we know for certain that one person’s red is the same as yours? For all you know, their red can look totally different from yours.


Each of the spreads contains full bleed landscape photography shots as well as my reactions to the photography. Using patterns, forms and of course colours I aimed to create a different world that contrasts the world in the photography. Each shape and form are supposed to stimulate confusion and struggle which are things I deal with on a daily basis. As well, there are also small cover pages that contain my personal chronicle split into three parts: How I found out I was colour deficient, What I see, and Disadvantages & Advantages.


This project has heightened my awareness of my own perception of the world. It has allowed me to investigate specifically the differences between what I see and what others see. I know now that I am less sensitive to reds and more sensitive to greens. I also found out that I cannot see neon colours. Bright colours to me look pale in comparison. I also learned that there is a gap in our language and cognition.

Shout out to Ryo Taleparos and Truong Nguyen for the photography.

See more of my work at the graduate showcase