Karina Mistry

Cool girl, likes to go to sleep at 10pm.

About

I like eating large amounts of food, baking, and making people laugh.

What is the most useful piece of design advice that you have received?

A tweet that read, “No one cares more about your art than you. So don’t let anyone ever take control of it.”

What is your favourite typeface?

I know for sure it’s not Helvetica because it’s basic and overused.

You’re a new addition to the crayon box. What colour would you be and why?

Blood orange because sometimes using just red isn’t the right shade.

If you could learn any new skill or talent, what would it be?

Sometimes I wish I could whistle.

Design Interests

Packaging Design
Information Design
Typography
Motion Design

Find me

Behance
Email
Vimeo

Frybook

With Frybook, everyday is fry day. It’s a cookbook dedicated to French fry recipes.

But Why Fries?

French fries are a steady part of my diet, so I figured why not do a project on them. Since this is a thesis project, I knew I would have to work with it throughout the whole school year. I wanted to make sure it was a subject matter I was passionate about.

Research

Initially, an in-depth study was done on food chemistry in regards to making French fries. During this process, I came across recipes such as how to make French fries in outer space, how to make the perfect French fry, and even a recipe on how to make fermented French fries. I eventually started to become more interested in the different ways people were making French fries at home, rather than the science that goes into making them.

The food chemistry of French fries proved to be quite interesting, but there’s only so much that can be said about the hydrogen bonding that occurs during the frying stage of cooking.

When thinking of French fries, people are quick to think of them as a deep-fried potato stick that is golden in colour, crispy on the inside, and fluffy on the inside. With Frybook, I wanted to showcase the different ways people make French fries at home and to demonstrate that they aren’t always limited to deep frying them. The recipes used in the book were collected from a survey I had conducted and from online resources.

The Design

Doing a cookbook solely about French fries is already rather unusual so I thought it would be appropriate to make it whimsical. Frybook divides recipes depending on their cook method because I wanted to showcase the different ways of making French fries. Each recipe has brutally honest descriptions about how the French fries will end up looking or tasting like. To add on to the uniqueness, some recipes have doodles that correlate to the recipe.

Every now and then throughout the book I added a miniature drawing of me that pops in to share cooking tips, my opinion, or memory I have for that specific recipe. The mini me gives the book a little more of a personal touch.

Alongside the cook method and ingredient list on each recipe, there is an icon to accompany it. The icons add onto how visual the cookbook already is and adds a supplementary component that would have been missing without them.

The colour scheme of the spread varies from page to page depending on the picture that is used for each recipe. The accompanying graphics – the background doodles or mini me’s are the same colour as the header type, but faint. They were set at a lower opacity to avoid being too distracting.

My Struggles

Even though I had chosen a topic I was passionate about, I encountered a lot more struggles than I thought I would have. I was set on having visual recipes in cookbook with minimal text. After weeks of trying to get this layout to work, I scrapped it because it wasn’t functional, I struggled with hierarchy, and it had no flow. Once I had finally let go of this idea, I went back and did visual research and looked at how different cookbooks had been typeset and laid out. Even then, with the numerous new layouts I had worked on, I was having a difficult time trying to avoid falling victim to making another generic-looking cookbook. Eventually, everything started to come together when I worked on the early stages of the recipe layout used for the final.

Final Note

As someone who enjoys cooking, Frybook is what an ideal cookbook what look like to me. I made it fun and engaging by included as many visuals as I could without making it look too overwhelming or cheesy.

See more of my work at the graduate showcase