Justine-Alyn Beauregard

About

I am an artist and designer. I started with a visual arts background but chose to move into Design as a career because I love the impact design makes on people. I enjoy both print and digital design; however focus’ more on print. I am interested in pursuing Typography, Packaging, and Corporate Identity.

What was the most intense deadline you’ve had to make?

I was having trouble thinking of a concept for Editorial Design, and managed to make an entire magazine in 24 hours.

What is your favourite typeface?

Caviar Dreams

You’re a new addition to the crayon box. What colour would you be and why?

Experimental orange. It would be a purple and orange twisted crayon because I am always trying new things, sometimes they don’t work, but sometimes it’s a glorious triumph.

How would you describe the colour yellow to someone who has never seen it?

It’s like eating cotton candy and feeling a smooth rock. It’s calming but exciting.

Design Interests

Editorial and Book Design
Packaging Design
Branding and Identity Design
Typography

Find me

Email
LinkedIn
(705) 931-8579

Cats: Breeds & Behaviours

How can the search experience within a school library promote curiosity and encourage multidisciplinary exploration?

Overview

Cats: Breeds & Behaviours is a coffee table book created for anyone interested in cats. It is designed with two purposes; the first is to help people interested in owning a cat figure out what breed they would like and would suit them best, the second is for anyone who owns a cat to find out why they do what they do.

Process

When I started this project I was very confused at what to do. I had many ideas but nothing that took hold. Then one night I was googling something about my cats and I realized that they would be a fantastic subject. I started by researching how many cats were in the world and how many people owned these cats. I narrowed it down to statistics in Canada due to the
overwhelming numbers and research. In Canada there are 7.9 Million cats worldwide and 38% of all Canadian households have a cat as a pet. I then thought about what I would want to know as someone who owns a cat but also as someone who has attempted to research cats as pets to own.

I began putting together information from National Geographic, Animal Planet, Purina, and the Canadian Veterinarians Association. Using this information I narrowed down the amount of breeds I was working with to the ones legally registered and recognized. This amounted to 36 breeds plus the common house cat which although it isn’t a registered breed it is a mix of
everything and therefore required its own hexagon.

When creating this book I went through many design options. I wanted to create a double ended book first with the same concept of breed and behaviours; however I felt it needed a more involved experience. I then began sketching covers and ideas for a new concept: A fold out poster book. The idea behind this was that it would be great as a coffee table book in a cafe (cat cafes are all the rage right now), it would work at a veterinary office, or in any home. The book is designed to fit appropriately on a coffee table when opened or closed.

Final Product

The final book was designed entirely after a cat. The elongated shape came from the body of a cat, the front has faux fur on it to replicate the experience of petting a cat, and the inside hexagon shapes that are used for the posters are the basic shape of a cat’s face. It was created using illustration board because cats love to scratch cardboard and it’s really good for their nails. The book was tied together using ribbon as a substitute for a shoe lace as that is one of a cat’s favorite toys.

Given the chance to expand my idea I would package this book in a neat and tidy sleeve with an additional poster of each side not attached to the book. I would also have smaller versions
available in the shape of a single hexagon with individual pages for each breed and behaviour
question.

See more of my work at the graduate showcase