Joshua Singler

Links and glyphs and bleeds, oh my!


As a multidisciplinary designer Joshua continuously challenges himself to use design as a powerful tool to unite, educate, and engage. Through an intentional combination of analog and digital tools and processes Joshua has developed a humanistic approach to design thinking, production and presentation.

What is the most useful piece of design advice that you have received?

“If you’re going to fail, fail trying.” –Myles Bartlett

What is your favourite typeface?

Interstate, a humanist sans-serif designed by Tobias Frere-Jones. This typeface was inspired by the Typeface Highway Gothic which was originally designed for the United States Federal Highway Administration.

You’re a new addition to the crayon box. What colour would you be and why?

“Melania Trump Powder Blue Dress”… you know, the one she wore at the inauguration–just ’cause.

How would you describe the colour yellow to someone who has never seen it?

Happiness, warmth, pure, unadulterated joy.

Design Interests

Editorial and Book Design
Branding and Identity Design
Design Studies and Theory


The Concept

Story/telling is the result of a year-long investigation into the evolution of storytelling. This workshop project took form as an experiment, an adventure, and a compendium of lived experience. Five unique exercises were conducted which allowed for a closer look into the relationship between story and human existence.

The Process

Chapter One – Through the Lens

Chapter One examines story through adaptation. A personal family heritage story was adapted through different methods of communication technology. Eight important communication technology inventions throughout human evolution were used as used a lens to see the original story from a different perspective. Looking at the story through these eight lenses allows for a deeper appreciation of recorded story and the multitude of tools and processes available for storytelling.

Chapter Two – Academic Intel

Chapter Two documents an interview conducted in February 2017 with Amnon Buchbinder. Buchbinder is a director, screenwriter, author and teacher at York University. Buchbinder created the Biology of Story, an ongoing interactive documentary project that studies the components of story. Find out more about his ongoing project here. This interview adds depth to the project by providing a pedagogical foundation for the remaining chapters to be built upon.

Chapter Three – Tell Me Your Story

Chapter Three explores story through an anonymous online forum started in January 2017. Participants were instructed to share their story with no repercussions and complete anonymity. Unedited submissions that range in topic, length and writing style allow for an exploratory experience which connects the reader to a vulnerable moment of sharing without consequence, a natural stream of consciousness.

Chapter Four – Artifacts as Story

Chapter Four relates story to artifact. A single artifact can hold a lot of significance in one’s life. In this chapter, a group of individuals were approached to share the story behind an artifact that they’ve held onto. They were asked how they obtained it, and more importantly why they’ve held onto it. Every artifact is seemingly obsolete without the significant story that is attached to it.

Chapter Five – Art and Narrative

Chapter Five fabricates story through the tactile medium of fine art painting. Eight different pieces of artwork have three stories attached to them, however only one of them is the truth. The other two titles and stories were fabricated upon the first impression of the art piece which was later researched. This chapter unveils the flexible and fluctuating nature of story.

The Outcome

The final book is printed at 9″x12″ and features film and digital photography alongside original written content. Story/telling is a unique reading experience which invites the reader to think more critically about their relationship to storytelling. Story/telling is the beginning of a shift towards an empathetic society that shares intentionally. Our current social media platforms encourage users to impulsively share story without much thought put into the consequences or impact. Remember to never settle for the tools that are often pushed onto you as an ultimatum. Continue to seek out new avenues to create, share and consume story.

See more of my work at the graduate showcase