Jennifer Marshall

The strength of any great design lies as much, if not more in the steps taken to create it as in the final result.

About

Detail-oriented. Team player. Project-focused. Fun-loving. When I am not working on a design project, you can find me working out at the gym. I believe much like hitting my goals in the gym, great design comes from putting in the work from beginning to end.

How would you describe your design style?

Adaptable. At the end of the day, my own design style preference is unimportant to anyone but me. I believe a rigid adherence to one design style could potentially have a very real threat to the work you produce. When a project is completed, it should fit the sole needs of the client.

What is the most useful piece of design advice that you have received?

I had the immense pleasure of interviewing the Art Gallery of Ontario’s Chief Marketing Officer, Corinne Rusch-Drutz. Along with the insight into her day-to-day life at work and unique education path, she offered priceless career advice that really resinated with me. “Growth requires risk,” she said, “there is no reward without risk.” If you are constantly doing the same thing, there is no chance for growth. It is when we step outside our comfort zones and accept challenges that growth has the opportunity to flourish.

You’re a new addition to the crayon box. What colour would you be and why?

If I had to create a brand new colour to be added to the crayon box, my first choice would have to be a gloss. I would work effectively with every color without changing or distorting them, only making them brighter and enhancing what is already there.

If you could learn any new skill or talent, what would it be?

This is a hard toss up between learning to fly a plane or having the ability to hold my breath underwater for an extended period of time. I would classify myself as an adventure seeker and an adrenaline junkie. Whether the plane would be used to parachute out of or to travel the globe, learning to fly would fulfill many dreams. On the other hand, anyone who knows me knows that I have a deep love for the ocean and all its inhabitants. While scuba diving allows me immerse myself in the underwater world, being able to do that without all the equipment would be ideal!

Design Interests

Information Design
Web Design
Editorial and Book Design
Branding and Identity Design

The Fruitful Farmacy

Although the causes of mental health illnesses are complex, there is emerging and compelling evidence that nutrition can have a positive impact on mental health. The goal was to help users with the management of specific mental illnesses through food knowledge and exploration. The Fruitful Farmacy is an 84-page book that provides a contextual overview of the current evidence in this emerging field of research, and discusses the future direction of Nutritional Psychiatry. This book aims to shed some light on the new area of study, and the link between nutrition and mental health.

Close up of cover details, The Fruitful Farmacy: Let food be your medicine.

Background

Mental illness either directly or indirectly affects all Canadians at some point during their lifetime. The Canadian Mental Health Association states that 20% of Canadians will personally experience a mental illness in their lifetime. Whether you experience it yourself or through a family member, friend or colleague everyone is affected by a mental illness in one-way or another. Mental illness affects people of all ages, educational and income levels. Currently, most mental illnesses are addressed with costly prescription drugs and counselling.

Nutritional Psychiatry is a new emerging field of study. This field studies the association and link between nutrition and how to treat mental health. Well many people understand the connection between nutritional deficiencies and physical health, few people are aware of the connection between nutrition and mental health. To date, there is evidence that supports the notion that diet, certain foods or nutrients may have a role in the management of mental illnesses. Although this is a rather new theory, diet and nutrition offer key components for the prevention of mental disorders and have a fundamental role in the promotion of positive mental health.

An infographic depicting vitamin sources.

Research Overview

Importance is placed on research from the get go in order to learn about the subject. Luckily, in this new field of study, there have already been a number of studies conducted and reported on. A strong emphasis was placed on systematic review and meta-analysis. This method of design research systematically combines qualitative and quantitative data from several sources in order to develop a single conclusion, thus giving it greater statistical power. This information will be used as the basis when addressing the following research question: How can eating healthy shape your mental health?

Visual essay of research question.

Design Outcome

The name originated from a play on the word pharmacy, replacing the beginning of the word with the word farm, a place where we can go to gather fresh and healthy foods. The illustration style took many forms throughout the design process. The final icons however, play to the friendly and approachable feeling of the project. All design elements, from the naming to the illustrations, set the mood and address the goal of helping users with the management of specific mental illnesses through food knowledge.

Cover, inside spread and back cover accompanied with icon styles.

The book contains helpful tips and information on Nutritional Psychiatry, accompanied by infographics to help content breakdown. Recipes are included to allow the user to transfer their newly gained knowledge to first hand experiences in their own kitchen, at home.

Inside spread with size comparison.

In order to allow for easier accessibility and indulgence, The Fruitful Farmacy can now be found in digital form. Please visit www.thefruitfulfarmacy.com to learn more!

Concepts for website and mobile app.

See more of my work at the graduate showcase