I chose graphic design because I love solving problems, I love art, I love words—but I also love people and care about their experiences.
I want to live at the intersection where innovation and creativity meet real life and sustainability. When it comes to delivering my best work, the design process is a lifesaver—sour cherry-flavoured lifesaver, for sure, but with a sweet aftertaste. I also love IKEA furniture hacks, cooking Thai food, oil painting, photography and writing music.
Favourite or most effective re-brand you can think of?
The Heart & Stroke Foundation by Paula Scher at Pentagram.
How would you describe your design style?
My style is adaptable to the approach. My approach is to seek to understand, first. Then once I understand the backstory and the goals of the project I can choose a style that will carry and translate well throughout the life of the project.
Other than design, what creative fields interest you most?
Music, fine art, writing, photography and cooking.
How would you describe the colour yellow to someone who has never seen it?
Somewhere on the sensory continuum between the tartness of biting into a lemon wedge and the warmth of pee.
Hash Tag Comfort Food
Inside the Book
Hash Tag Comfort Food is an experimental exploration of the phenomenon of taking images of food and posting these images to social media. It explores the history of food imagery, and discusses the transmodal nature of ony viewing what is meant to be consumed by the mouth, but presumably enjoyed by all five senses. The book also explores food imagery from a semiotic perspective through 4 visual experiments: the Instagram Quilt Project, the Cupcake Project, the Infographic Project, and the Plate Project.
The Instagram Quilt Project is an actual quilt prototype using images with the hash tag #comfortfood on Instagram.
The Cupcake Project is an actual image of my eye made up from 300 cupcakes as thought the cupcakes were pixels.
The Infographic Project is an actual timeline made out of candy representing key images in the history of food imagery.
The Plate Project explores the messages our food carries, as well as the seed concepts for further exploring when a plate no longer is a plate because of its contents.
The project was part of my 4th-year final workshop submission. This hardcover book is 112 pages.