Carly Vetere

I design tactile works such as packaging, print, and spaces. I really enjoy exploration and view my work as an intricate learning process.

About

I’m a multi-disciplined designer who values productivity above all else. A true ambivert, I enjoy working both collaboratively and in solitude. As a designer, I strongly prioritize organization and have a knack for systematizing information intuitively.

How would you describe your design style?

I would say that my design style is precise, clean, and sensical.

What was the most intense deadline you’ve had to make?

This entire semester! Lets just say that planning a week of events, taking a full course load, and working several towns from school makes hitting deadlines tough. Thankfully, I’m good with time management.

Other than design, what creative fields interest you most?

I absolutely love music and the talent that goes into creating it. My partner is a multi-talented musician and can play any instrument he gets his hands on, with a bit of practice; it’s amazing.

What do your parents think you do?

I think my parents just imagine me sitting at a computer the entire time I create anything. Meanwhile, I’m rushing between designing, printing, cutting, etc. because I do a lot of packaging work.

Design Interests

Typography
Packaging Design
Editorial and Book Design
Design Studies and Theory

Find me

Email

Psycolourgy

The Background

Neuropsychologist Dr. Stan Rodski says that colouring elicits a relaxing mindset, similar to what you would achieve through meditation. Like mediation, colouring allows us to switch off our brains from other thoughts and focus on the moment. Tasks with predictable results, such as colouring, can often be calming — Rodski was even able to see the physical effects they had on our bodies by using advanced technology.

“The most amazing things occurred — we started seeing changes in heart rate, changes in brainwaves,” he told the Australian Broadcasting Corporation, adding that part of this neurological response in “colourists” comes from the repetition and attention to patterns and detail associated with colouring.

The Product

Psycolourgy is an educational activity kit designed to alleviate symptoms of mental and emotional afflictions to those of all ages through colour therapy. The kit – measuring no larger than the average laptop – is extremely portable and contains everything needed to elicit the benefits of colouring, which renders results similar to meditation. The attention to detail Rodski touched on notes that this neurological response can relieve the user of symptoms associated with anxiety, ADHD, OCD, and more.

The product itself is not only beneficial and reminiscent of childhood, but also follows the current “adult colouring” trend. With this idea in mind, the set is a great starter kit with all materials necessary for those who wish to expand their use of colour therapy, but may not have creative tools already. Once attained, the Psycolourgy Anti-Stress Kit can be enjoyed by anyone, regardless of age, and can be used either alone or in tandem as a bonding activity for couples, parents and their children, friends, or whoever may enjoy the creative outlet.

The Brand

The package is composed of neutral materials with pops of vibrant colour shining through a series of brains, an icon that is also Psycolourgy’s logo. Despite Psycolourgy being an enjoyable activity, the logo emulates the real purpose of the project: to make the mind come alive in full colour. The style of the logo, including the font, was designed to work well for laser-cutting and engraving as well as be extremely readable for the user.

The Contents

Upon opening the package, the contents are neatly laid out in an easy-access insert, allowing accessibility to both the smallest and oldest hands alike. It contains a colouring book as well as both pencil crayons and wax crayons, so the user can work with their prefered medium or alternate between the two. The package itself can be easily transported in most messenger bags and briefcases, or the contents can be removed and carried separately with the help of coordinated individual containers. The Psycolourgy Anti-Stress Kit was imagined to make this achievement possible in a complete portable set that will have the user not only entertained, but also relaxed.

See more of my work at the graduate showcase