Becky Tai

A designer and creative thinker who enjoys a good challenge in crafting things for people.

About

I am curious designer with an emphasis on simplicity, storytelling and building experiences. I am inspired by connections with people and ideas, and interested in experimenting and exploring new perspectives. Whether through physical or digital mediums, I hope to produce engaging work with purpose and meaning – capable of changing the lives of others for the better no matter the scale.

What is the most useful piece of design advice that you have received?

White space is a friend.

What is your favourite typeface?

Apercu

What do your parents think you do?

Make things work and look nice.

If you could learn any new skill or talent, what would it be?

Swimming!

Design Interests

Editorial and Book Design
Packaging Design
UI/UX Design
Typography

White

The book explores various ideas and associations with the colour white through looking at culture, nature and ideas.

Introduction

The current world we live in is both complicated and complex. More of­ten than not we are caught in the busy and stressful everyday life resulting in unhappiness, although technology has allowed as to live more comfortably than ever. We are living more efficiently and produc­tively than we have ever before and are sometimes presented with too many choices. Initially drawn to the topic of minimalism, further research always lead back to white. White has rich cultural and historical meanings and carries a vast number of connotations for example, harmony, life, purity, innocence, transparency, light, emptiness, nothingness, and etc. White has a great sensibility and can be found within the natural world. It is both versatile and transient. White has been linked to ideas of purity, harmony, calm­ness and often-religious ideas. There is a special quality about white proven historically that awakens our human senses for a positive emotional ef­fect. Delving deeper into the research, I was fascinated by the amount of associations to the colour white. Questions emerged and informed the direction and exploration of the project.

Questions

How can we experience white through our senses?
How can many complex ideas across culture and nature be reflected by one colour?
What are the material qualities of white and how can we use that to understand the world around us?

Content

The chapters for the book were selected based on a list of words relating to white. While generating the list there were similar words, and some even contradicting meanings for example life and death. The book is organized into ten chapters, each exploring a different aspect that includes nature, science, life and death, imagination etc. Every chapter includes a few subtopics to provide a wider insight to the theme.

Materiality

WHITE combines different white stocks of paper to enhance the sensitivity and coptic bound with the title on the spine. The cover remains blank and the whole book is printed in gray to enhance the reading experience where it becomes more difficult and intimate. The physical book form allows the audience and readers to experience some of the concepts and sensibility of white and learn about the different meanings and even perhaps draw their own ideas. They will experience white through the senses for example, the action of physical touch, flipping through the pages, juxtaposition of the paper stock etc. The book identifies the different meanings and qualities of white to show off the versatile and infinite potential of white as an empty vessel for imagination.

Final Thoughts

WHITE explores the many meanings through the written content and physicality of the book. It is not meant to answer the questions raised earlier in the research, but instead is an extension to understanding more about the idea of white and how it surrounds us in the environment.

See more of my work at the graduate showcase