Anoosha Sajjad

I’m like a sea sponge, I like to absorb nutrients/info from the environment and then filter it back into our ecosystem to help it thrive!


A multi-disciplinary designer who is deeply passionate about creative collaboration, analytical and design thinking. Hobbies include: esports, and playing with her cat, Snowball.

What is the most useful piece of design advice that you have received?

That there is always a solution no matter how hopeless something may seem.

What is your favourite typeface?


Other than design, what creative fields interest you most?

I am interested in illustration, 3D, motion graphics, and concept art

If you could learn any new skill or talent, what would it be?

To be able to speak and understand every language in existence so I could communicate with everyone.

Design Interests

Branding and Identity Design
Packaging Design
Motion Design


Why Alzheimer’s?

Because of the aging baby and echo boomers population, we will see a significant rise in those suffering from Alzheimer’s and dementia. Currently, there are over 564,000 people who have Alzheimer’s in Canada alone. By 2031, this figure is expected to rise to 937,000, an increase of 66 per cent. Worldwide, at least 44 million people currently live with dementia— more than the total population of Canada making this a global health crisis that must be addressed (Alzheimer’s Association, Canada).

The Idea

Based on my lengthy research, I decided to design an app that can be used by patients who are suffering from Alzheimer’s and dementia alongside family members who can use it to keep in touch/track of those with the disease. This app would also allow patients to set reminders, keep track of their medicine/health, and reflect upon memories.

Through my research, I came up with the following goals for my app to achieve:

  • To help the user retain and stimulate memories
  • To help the user keep track of their medications
  • To allow the user to remain independent while having direct access with family and friends.

My Struggles

Although I am quite passionate about my topic, I encountered some hiccups along the way. My biggest hurdle would have to be accessible designing. Technology is inherently ingrained into our generation, it comes as second nature due to the fact that millennials grew up during the rise of smartphones. In comparison, the older generation have a much larger learning curve in order to adopt it. It was difficult to design for an older target audience because everything needed to be simplified and easy to understand. Things that may personally seem too obvious or little to me could be very complicated for an older user and thus difficult to use. Because of this, I tried to make the navigation as simple and understandable as possible. As part of my research, I discovered that seniors responded positively to softer, pastel colours as they are soothing. I tried to implement this in my work alongside rounded corners to prevent any harsh edges and to provide a more welcoming and open feel.

The Design

I designed the app to have four different sections:

Profile: The profile section will organize the user’s information. It will contain 3 different tabs. The first tab will store the user’s bio and show their hobbies. These hobbies will be displayed through their memories of them. The second and third tab will organize both family and friends. Each person will also have a profile picture, alongside their name and connection to the user. It will also show all the different memories that person had with the user and will allow the user to go to a specific memory by tapping on the picture.

Inbox: This section allows the user to instantly message and communicate with friends and family using their email and phone numbers. Because it is built into the app, it will eliminate the need for the user to exit the app, to try to find as well as navigate through their mail and phone apps.

Memories: This section functions similar to a diary. A user can write about special moments that occur in their life such as when they graduated, got married, or had kids. This can allow a user to go back in time and recollect past memories. This section will also use face recognition technology to detect and analyze familiar faces and then identify the person being talked about. It will then display the person’s name and icon at the side of the screen and allow the person to click on it to view other diary entries containing the person.

Health: Since most people suffering from alzheimer’s and dementia are seniors, they are more likely to be suffering from other pre-existing health conditions. To assist with it all, this section will have a tab in which a user can view their health statistics and sync up to third party devices to keep track. An example of this would be diabetes patients who can view their blood glucose levels, track their monthly, daily, and hourly data on a graph as well as keep notes of the things they did or ate that day that may affect their glucose levels. It will include a tab to track their medications and remind them of upcoming doses. This section will also contain a reminders tab since patients with the disease often forget tasks, misplace items, or place things in odd locations. if a patient is known to constantly misplace the same item (such as placing milk in the oven) the app would alert and remind them. This will allow users to recall important tasks or just be notified of these habits in order to effectively combat them.

See more of my work at the graduate showcase